Tweets, on their own mean nothing.
Each individual 140 character blip on the screen of this social media micro blogging silliness don’t mean a thing. The power of these little tweets lie in the fact that the sum is greater than the whole.
While one tweet alone may not mean a thing. A string of Tweets from a group of people on a similar topic start to fill in the blanks, and paint a picture.
A gorgeous portrait reflecting the true zeitgeist of the day. A short brush stroke of an impressionist painting, or a tiny image that created the image you see in front of you.
Tweets mean nothing, but together they educate brands (if their listening), tell stories and offer a platform to capture the voice of it’s users.
