Look Up Interactive’s Social Media Manifesto

Last year I spent a phenomenal three days at the Web 2.0 conference. While there I had the opportunity to hear from Bob Buch of Digg.  Bob said something that stuck with me, and I believe still resonates today: “Social Media is the ultimate Bullshit meter.” I thought about Bob this week.  As my partner Anthony […]

We all know what a horrible first impression that Twitter makes. Some brands don’t know where to start. Not certain what to do,  shocked when they don’t end up with hundreds of followers , and completely underwhelmed by results; they come to Drive Action Digital and ask: “why is this valuable?” Twitter is a listening tool. Value […]

The perfect storm of social media engagement entails having an appropriate brand presence on Facebook. There’s no way to avoid 500million active users.  So before we delve into our seven steps, you must first take the plunge and create a Facebook Page for your brand. Now that you have a page, and perhaps a few fans. […]

Last week I added a post that’s received significant traffic via Social Media Today.  After the post went live, I received a fantastic comment from Dan Perez. His well thought out response and the banter that ensued resides on Social Media Today, however I think it’s worth re-posting here: Chris, Everyone wants to preach the good […]

Dear Brand Manager, Social media can be a scary, fragmented experience, I get it.  The Social Media ecosystem is already alive and well, and whether you like it or not, social media is already “happening” to your brand.  People are Tweeting about your product, adding Facebook statuses about your services, and generally talking about you to […]

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